As we previously said: “Any technology is the attempt to advance the way we deal with circumstances”.
This is exactly what happened when adidas introduced adidas DryDye back in 2012: we asked ourselves if we really needed water to dye clothes.
The answer to this basic question was adidas DryDye, a revolutionary technology which enables the dyeing of textiles in CO2 instead of water and saves 25 litres of water per T-shirt produced. In addition, 50% fewer dyeing chemicals are used, and they are used differently, to enable more brilliant and durable colours.
Initially brought to market with a limited collection, adidas DryDye is currently used by adidas Football, Training, Outdoor as well as adidas by Stella McCartney.
We have recently developed a video to explain what adidas DryDye is all about. As you can learn from the video, by the end of this year, adidas will have used more than 4 million yards of DryDye fabric, saving 100 million litres of water.
Isn’t this a brilliant revolution?
You can watch it here: