Did you know that adidas is celebrating its 65th birthday today, 18 August 2014? On that day, 65 years ago, adidas was registered in the Herzogenaurach trade register.
We were off to an interesting start… Adi Dassler registered his company after splitting from his brother under the name of “addas” on 16 June 1948. The below logo of the “Ass” shoe shows a trainer with only two stripes.
A year later, Adi was forced to re-name his company as a Frankfurt-based company called “Ada-Ada” threatened to take him to court. So Adi changed the name of his company, simply adding an i to the existing name – thus creating “adidas”, by sheer conicidence. This “Spezial” race shoe from 1949 shows the new logo, and the shoe now has three stripes.
This is how we got our name. Celebrate our birthday and visit History Management’s birthday exhibition on the adidas Archive.
Happy 65th Birthday, adidas!