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The 2014 FIFA World Cup™ is well underway. Who will make it to the final? Who will score the most goals? And who will become the new World Champion? There are lots of questions which cannot be answered at this stage, and that’s what makes the game of football so interesting and exciting. It has always been this way, and it is this excitement that makes the FIFA World Cup™ such a fascinating event.

adidas has played an active role in the World Cup history and is proud of its heritage and history. The History Management team keeps some gems in its brand archive in Herzogenaurach. Looking back at some of the greatest moments in football history, I would like to tell you a few stories about some iconic products:

Five iconic products

It all started at the 1954 FIFA World Cup™ in Switzerland. Adi Dassler was the “Kits Manager” for the German national team, and the recently founded company adidas equipped many players with football boots. In the final match, which later became known as the Miracle of Berne, clear favourite Hungary were 2:0 up within eight minutes. Max Morlock from 1. FC Nuremberg scored the first German goal and paved the way to the 3:2 victory with this shoe.

In 1966, England hosted the FIFA World Cup™ and won the tournament. Geoff Hurst scored two goals in the final against Germany, wearing this shoe. To honour this achievement, it was coated in bronze and now sits in our archive. It has been England’s only World Cup win so far.

Can you imagine that different balls were being played at the same event? There were no official match balls until the 1970 FIFA World Cup™. adidas had been developing and testing balls since the early 1960s and launched Telstar for the FIFA World Cup™ in Mexico. Did you know that it has its name from a satellite as this was the first FIFA World Cup™ to be screened on television sets worldwide?

20 years ago, the United States of America hosted the FIFA World Cup™. adidas was proud to not only sponsor the official match ball, Questra, but also the jersey for the host team. This is one of the most iconic football jerseys in our collection, showing lots of stars…

And what was special about the 2006 FIFA World Cup™ in Germany? It was the first time that the opening game and the final were played with different balls. Both were called +Teamgeist, however the final match had a special edition, the +Teamgeist Berlin, and came in a golden version. Since then, all FIFA World Cup™ events have had a special final match ball.

There surely are other moments which also come to mind when we think of the FIFA World Cup™ history. The History Management team works on archiving these objects and telling the stories behind these great products. If you want, you can see more at