About a little more than a year ago we introduced the adidas archive to you. Here we present the great legacy Adi Dassler has left us with. Thousands of objects have been stored and collected throughout the years. And each object comes with its own unique story. These are stories about determination and great achievements and stories from all sports and times – waiting to be discovered. Instead of hiding them on dusty shelves we have decided to make them virtually available to you in the adidas archive. Today I am proud and excited to welcome you to our newest exhibition “Light Revolution”. The exhibition not only continues the adidas story but it also introduces you to a core feature at the heart of the adidas innovation: lightweight footwear.
Innovation has always been at the core of the brand with three stripes. Knowing the importance of lightness, adidas has been starting revolutions. It began in the field of handball in 1936 with the “Leichtgewicht” shoe. This trend has continued especially with football, long jump, running and training boots. Our exhibition is a review of revolutionary shoes from different sports that were developed under one common rule – as light as possible.
One example that shows how revolutionary this innovation of lightweight was is the football boot from 1953 – worn by the German national team at its iconic victory in the 1954 FIFA World Cup in Switzerland. The shoe was the first one to fulfill the requirements which still stand for football boots today: it was lightweight and flexible. Or have a look at the latest addition to the lightweight footwear range! The Neftenga adiZERO from 2008 has been developed for runners to give them a maximum of cushioning and stability at the same time. Haile Gebrselassie wore this exact model at its glorious win at the 2008 Berlin marathon breaking all records and boundaries of speed.
These and many more objects can be found on our virtual tour through an exhibition that shows you what innovation means to adidas. Have a browse and convince yourself that lightweight is the actual heavyweight of sporting goods. Feel free to discover and dig into the core history of our brand.