We are in the middle of a revolutionary time for both adidas and the running community. Recently, we introduced the new Energy Boost to the world, a new running shoe we launched earlier this year which provides the highest energy return in the industry.
Following the successful introduction of Boost, we presented another groundbreaking shoe to media at the end of June: Springblade, the first running shoe designed to help propel you forward using specially designed blades. From today on Springblade hits retail in the US, Canada, Brazil and Russia today and will be rolled out across the world next spring. Let’s take the chance to shed some light on what runners can expect from Springblade.
adidas Springblade: design and performance together again
This shoe is another example of adidas’ continued quest to transform the way we run by focusing on inventive products that not only provide great performance but also pushes industry boundaries.
Looking at the design of Springblade, I can tell you that what you see is exactly what you get: We looked at springboards, pole vaults and motorcycle suspensions to develop ways to bring explosive energy to runners whereas the nearly transparent design of the blades is inspired by the idea of levitation.
Each Springblade has 16 elastic blades that help translate that energy forward with each step while providing great cushioning and one of the highest returns in the industry. We used high-tech polymer, which delivers more energy return than traditional EVA cushioning, and then we precisely tuned the blades in geometry, thickness and position for each phase of the stride, providing support and flexibility.
The team behind the innovation
Our mission at adidas is to be the leading sports brand in the world, and we achieve that through continuous innovation. Our adidas Innovation Team, which consists of engineers, researchers and designers, is great because they have the courage to try new things and combine high-performance function and great style without compromise. We are not trying to just raise the bar – we want to disrupt and create break-through innovations like Boost or Springblade. This is what sets us apart from any other brand in the sporting goods industry. Really, the industry is experiencing a shake-up it hasn’t felt since the introduction of EVA in footwear.
Performance innovation is the heart and soul of our business and we are continuing that tradition with Springblade. Innovation is in our DNA and adidas has delivered some of the biggest innovations in sports during the past decade.
The first feedback has been overwhelming
I’m very proud of what the adidas Innovation Team is delivering on a daily basis and being able to launch two groundbreaking shoes in a row is definitely a highlight for us this year. Since first introducing Springblade to media back in June, reactions have been overwhelmingly positive. Colleagues sporting Springblades have been stopped by strangers on the street – and our partnership with Wolverine has certainly increased the excitement even further.
See how Robert Griffin III reacts when he first gets in touch with this great innovation:
To give you a sense of what others think about Springblade just click on the following links:
Hypebeast.com also sat down with me to discuss Springblade. You can see the video here
Now check it out yourself and let me know what you think!