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Welcome to the adidas group blog

This blog's objective is to give you personal insights into our business in sports.

Easter is the time to be with the family and of course, what kids most love about Easter, to hunt for Easter baskets. Unfortunately for some families this is – for different reasons – not always the way they spend Easter. This is why a group of adidas volunteers supported the organization “Schlupfwinkel” to organize their annual Easter Egg Hunt on Holy Thursday and celebrated Easter with families, who otherwise might not be able to do so. adidas volunteers assisted in cutting vegetables, packing and hiding Easter baskets until the kids arrived with their families. Finally, it was time to hunt for Easter baskets.

adidas employees packing easter baskets for the kids

adidas employees packing easter baskets for the kids

The families started with a walk through the park and the faces of the children started to glow, as soon as they found their Easter baskets.

Very soon and despite the icy temperature, the mood started to defrost. At the latest, when the kids and their parents enjoyed the sports activities together with the adidas volunteers.

It is hard to tell who enjoyed this most, the kids or the adults.

Lots of laughter, joy and lightheartedness was in the air. And even the sun enlightened that special event.

Sports activities made everyone forget the frosty temperatures

Sports activities made everyone forget the frosty temperatures

After all kids found their Easter baskets, played some paddleball or tried themselves on the slack line among other activities, the Easter brunch started.

Everybody shared some stories of the day, till it was time for everybody to leave into the long Easter weekend with a huge smile.