I remember being inspired to run when I watched the great Track & Field athletes at the 72 Munich Olympics. My first pair of running shoes was the SL72, and my first track spike the adidas Apollo, so I’ve been running for 40+ years and witnessed some great athletic achievements.

In 1988 I joined adidas, turning my passion for running into business. This was the same year the adidas brand launched Torsion. While the original concept had some issues, the idea of Torsion, in combination with foam, has informed how running shoes are built up until today. But in all my years of running I’ve never experienced, or witnessed anything quite like our latest innovation – Boost. From the first time I stepped into the shoes, I knew we had something truly remarkable, that this is a “Game Changer”, in our industry!

Boost is revolutionary, with Boost you can feel the energy in every stride!

Boost is iconic, it is uniquely adidas!

Boost is our game changer, it will forever change the way consumers view running shoes!

In simple terms, Boost is a revolutionary innovation that makes you better through endless energy! Whether you are breaking through the wall at the 20 mile point of the Boston Marathon, improving your 10 km time by over 2 minutes, or breaking World Records like Haile, from your first stride to your last, Boost gives you an amazing amount of “endless energy”. A true feeling of the wind at your back every time you run!