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Adi Dassler left us a legacy. Thousands of objects collected through the years. Previously hidden from the outside world, they are now gathered together in one place, waiting to be discovered.

The external interest and requests adidas History Management received, prompted the department to establish a tool collecting and visualising adidas’ heritage for everyone. Due to the collaboration with adidas heros like Stan Smith, Zinedine Zidane or Jeremy Scott, the adidas archive presents not only the products themselves, but the people and their experiences behind them. In addition, stories such as the Olympics, Innovation at adidas or the Superstar will give you profound insights into the world of adidas.

Take a unique tour through the history of adidas and Adi Dassler. Join us in our successful, never-ending story. Explore our treasures and meet our heroes. Voyage through our vast collection or take a stroll down memory lane. Create a unique exhibition and share your favourite parts.

The adidas History Management welcomes you to the adidas archive.