Today, adidas announced that it will extend its reach in Snowboarding with the addition of five new professional snowboarders to the adidas athlete family. Kazu Kokubo, Eric Jackson, Helen Schettini, Forest Bailey and Keegan Valaika are joining Jake Blauvelt who signed earlier in the year and whose signature après shred boot was launching this month. I am personally very excited about this development as I am a passionate snowboarder myself. I am actually still in summer-mode but when I saw Jake’s “Naturally” video episodes for the first time, I suddenly felt the strong desire to grab by board, call some friends and hit the road to go snowboarding. “Transworld Business” interviewed Jess Weinstein, Global Communication Manager Marketing, and Chris Hotell, adidas Snowboarding Team Manager, in connection with the launch. Hotell explains that the whole idea with the team is collaboration and using the rider’s voice to share what adidas Snowboarding is all about. Very interesting read! Check it out here!
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