Click-Tip: A unique digital fashion show experience to celebrate Y-3’s 10th anniversary

This is a very special click tip which you don’t want to miss if you have the slightest interest in fashion, design and sports. From my point of view it’s so cool that I am sure it will make no odds that this click tip concerns a source of our own. So what is it all about!? Well, it’s about quite a journey…it’s about the adidas label Y-3 and a unique approach to providing access to a fashion show.

This year, Y-3 celebrates its 10th anniversary as a label of brand adidas. The collaboration between adidas and the renowned Japanese fashion designer Yohji Yamamoto didn’t only mark the beginning of a totally new category within fashion, it has also continuously pioneered the future of modern sportswear ever since.

Get unexpected angles and wow-moments online

So yes, it’s been quite a journey. Now, we are excited to inform you about a very special treat the team has organized for Y-3’s fans around the world: a live stream from St. John’s Center in New York City where adidas and Yohji Yamamoto celebrate the collection for Spring/Summer 2013 as part of Mercedes-Benz Fashion Week.

Hold on if you think there’s nothing special about a live stream. Y-3 will extend the short moment in time to a lasting engaging experience by streaming the show with multiple cameras and from unexpected angles online. This will enable an unprecedented fashion show experience for fashion fans around the globe. Viewers will be able to take screenshots of the stream and pin them to their Pinterest profiles. After the event the viewers will be able to experience the runway looks in an interactive multiple camera replay.

The show itself promises heaps of wow-moments, too.

Go backstage!

Would you like to follow the live stream? Then don’t miss a minute and go backstage to watch interviews with the master himself, Yohji Yamamoto and see fashion journalist/icon Hilary Alexander host the live stream.