This year marks an important milestone for the adidas Originals family – Markus Thaler, one of the brand’s key figures in technical development, has been with the brand for more than 40 years and is approaching his well-deserved retirement. Markus has been with the brand since its earliest days, and worked directly with Adi Dassler, the founder of adidas. To pass on his knowledge, adidas Originals brought him together with a new generation of designers to create hand-made footwear for unique adidas assets. The adidas Originals team also created the video below which gives you an insight into this development process.
Here is some background from our adidas Originals colleagues on the story (see the original article here)
From the earliest days of adidas, Adi Dassler applied his expertise to hand-making footwear in response to specific requirements of the athletes that inspired him. adidas continues this legacy today in its ScheinfeldScheinfeld is located in the south-eastern part of Germany and is 40km west of the adidas Group’s headquarters in Herzogenaurach. It is the only adidas-owned shoe production facility. adidas Scheinfeld is known for its unique expertise in footwear production. Over the years, it has evolved from being a traditional factory into a highly flexible service centre. Today, Scheinfeld produces 2,500 pairs of ‘Copa Mundial’ and ‘World Cup’ football boots per day, as well as around 900 pairs of custom-made shoes for adidas top athletes per month. The factory also makes specialised shoes for the Winter and Summer Olympic Games, and is entrusted with exclusive design projects. factory and Herzogenaurach sample rooms, developing bespoke shoes for some of the world’s biggest stars and working closely with them throughout the process.
Under the guidance of Markus Thaler, adidas Originals has always encouraged its designers to learn all aspects of footwear manufacture, from traditional methods of shoemaking to the technical innovations that allow them to push boundaries. He has lived and breathed adidas’ ethos for more than four decades, learning his craft from Adi Dassler himself, and developing some of the brand’s most cherished silhouettes.
Therefore our colleagues from adidas Originals have put together a short movie that documents Markus Thaler passing his great breadth of knowledge on to a handful of young Originals designers as they create an extremely limited run of hand-made footwear for Lionel Messi, Snoop Dogg, Caroline Wozniacki and Derrick Rose.
As he approaches his well-deserved retirement after more than 40 years with the three stripes brand, it is clear what an important member of the adidas family Markus Thaler has been. Importantly, he will remain an inspirational icon for Originals designers and product developers for many years to come.
Enjoy the video: