In the beginning of this week the adidas Group revealed its latest innovation. It is not one of the innovations you’d probably associate with the adidas Group and its brands in the first instance. But this innovation nevertheless isn’t taking a backseat to our great product innovations at all. The innovation I am talking about is called adidas DryDyeDryDye is an innovation introduced by the adidas Group in 2012. Usually it takes 25 litres of water to dye a t-shirt. The revolutionary DryeDye technology eliminates the need for water in the dyeing process. By requiring no water, DryDye also uses 50% less energy and 50% fewer chemicals when compared to the conventional fabric dyeing process.. It is the adidas Group’s latest sustainable advancement in the apparel industry and it helps to massively save water. In short, the technology makes it possible to eliminate the need for water in the dying process. In addition to this it uses 50% less energy and 50% fewer chemicals. This is quite amazing if you consider that it takes approximately one Mediterranean SeaSocial and Environmental Affairs (SEA) is a department within the adidas Group responsible for producing and developing sustainability policies and initiatives, promoting social and environmental awareness throughout the company and its supply chain, and responding to the needs of the communities in which we work and operate. every 2 years to colour the world’s clothing.*

adidas DryDyeDryDye is an innovation introduced by the adidas Group in 2012. Usually it takes 25 litres of water to dye a t-shirt. The revolutionary DryeDye technology eliminates the need for water in the dyeing process. By requiring no water, DryDye also uses 50% less energy and 50% fewer chemicals when compared to the conventional fabric dyeing process. is, from my point of view, a revolution. As I was involved in its development process, I’d like to give some background to its story.

Let’s start with a video which explains what adidas DryDyeDryDye is an innovation introduced by the adidas Group in 2012. Usually it takes 25 litres of water to dye a t-shirt. The revolutionary DryeDye technology eliminates the need for water in the dyeing process. By requiring no water, DryDye also uses 50% less energy and 50% fewer chemicals when compared to the conventional fabric dyeing process. is all about.

How adidas got involved in DryDyeDryDye is an innovation introduced by the adidas Group in 2012. Usually it takes 25 litres of water to dye a t-shirt. The revolutionary DryeDye technology eliminates the need for water in the dyeing process. By requiring no water, DryDye also uses 50% less energy and 50% fewer chemicals when compared to the conventional fabric dyeing process.

At the adidas Group we didn’t want to accept the fact that it takes 25 litres of water to colour one shirt. Having identified Sustainability to be a key Future Capability, Global OperationsGlobal Operations (GOPSGlobal Operations (GOPS) is the overriding organisation for all functions which help to create products for all adidas Group brands and get them to the marketplace. Everyday Global Operations teams across the globe ensure products are created, tested, commercialised, mass produced and shipped to over 70 countries around the world.) is the overriding organisation for all functions which help to create products for all adidas Group brands and get them to the marketplace. Everyday Global Operations teams across the globe ensure products are created, tested, commercialised, mass produced and shipped to over 70 countries around the world. decided to tackle the challenge of dying clothing.

The adidas Group got involved into the technology to produce DryDyeDryDye is an innovation introduced by the adidas Group in 2012. Usually it takes 25 litres of water to dye a t-shirt. The revolutionary DryeDye technology eliminates the need for water in the dyeing process. By requiring no water, DryDye also uses 50% less energy and 50% fewer chemicals when compared to the conventional fabric dyeing process. fabrics already about 5 years ago and supported the development and commercialization from the very beginning. Working together with the Yeh Group, and using DryDyeDryDye is an innovation introduced by the adidas Group in 2012. Usually it takes 25 litres of water to dye a t-shirt. The revolutionary DryeDye technology eliminates the need for water in the dyeing process. By requiring no water, DryDye also uses 50% less energy and 50% fewer chemicals when compared to the conventional fabric dyeing process. fabrics provided by them, we are proud to be the first brand to launch a full line of DryDyeDryDye is an innovation introduced by the adidas Group in 2012. Usually it takes 25 litres of water to dye a t-shirt. The revolutionary DryeDye technology eliminates the need for water in the dyeing process. By requiring no water, DryDye also uses 50% less energy and 50% fewer chemicals when compared to the conventional fabric dyeing process. apparel globally.

The evolution of the revolution

As it’s a completely new technology, we had to conduct intensive tests in terms of quality and performance of the fabrics which are now in use. We are also in the process of identifying how we can use this technology across a wider and wider variety of colors and fabrics. In other words, in the near future you will see more and more of our apparel line using adidas DryDyeDryDye is an innovation introduced by the adidas Group in 2012. Usually it takes 25 litres of water to dye a t-shirt. The revolutionary DryeDye technology eliminates the need for water in the dyeing process. By requiring no water, DryDye also uses 50% less energy and 50% fewer chemicals when compared to the conventional fabric dyeing process. technology!

In spite of all the limitations and challenges, our colleagues across Global OperationsGlobal Operations (GOPSGlobal Operations (GOPS) is the overriding organisation for all functions which help to create products for all adidas Group brands and get them to the marketplace. Everyday Global Operations teams across the globe ensure products are created, tested, commercialised, mass produced and shipped to over 70 countries around the world.) is the overriding organisation for all functions which help to create products for all adidas Group brands and get them to the marketplace. Everyday Global Operations teams across the globe ensure products are created, tested, commercialised, mass produced and shipped to over 70 countries around the world., Design and Marketing came together to create the product. Once the technology was up and running, the speed with which we brought it into the market is truly impressive.

For the summer season adidas has produced 50,000 adidas DryDyeDryDye is an innovation introduced by the adidas Group in 2012. Usually it takes 25 litres of water to dye a t-shirt. The revolutionary DryeDye technology eliminates the need for water in the dyeing process. By requiring no water, DryDye also uses 50% less energy and 50% fewer chemicals when compared to the conventional fabric dyeing process. graphic tee shirts promoting this great innovation in the apparel industry and saving over 1,200,000 litres of water in the process.

Visiting the Yeh Group. From left to right: David Yeh (co-owner of the Yeh Group), Macmillan Warangkana (Thailand LO Material Manager: Is very involved in the implementation of DryDye), Subaporn from Tong Siang (we call her Miss DryDye), myself, Michelle from Tong Siang, Dirk from DyeCoo

I just returned from a visit to the Yeh Group and I was again amazed about the passion and focus with which the team of adidas and the Yeh Group implements this revolutionary technology. It is certainly not an easy task and we still learn on a daily base more about this technology. However, it was great to see that the DryDyeDryDye is an innovation introduced by the adidas Group in 2012. Usually it takes 25 litres of water to dye a t-shirt. The revolutionary DryeDye technology eliminates the need for water in the dyeing process. By requiring no water, DryDye also uses 50% less energy and 50% fewer chemicals when compared to the conventional fabric dyeing process. production is running as scheduled.

Moving on…

Going forward, we plan to expand our product line with DryDyeDryDye is an innovation introduced by the adidas Group in 2012. Usually it takes 25 litres of water to dye a t-shirt. The revolutionary DryeDye technology eliminates the need for water in the dyeing process. By requiring no water, DryDye also uses 50% less energy and 50% fewer chemicals when compared to the conventional fabric dyeing process.. We would ideally like to be able to produce high volume items with the DryDyeDryDye is an innovation introduced by the adidas Group in 2012. Usually it takes 25 litres of water to dye a t-shirt. The revolutionary DryeDye technology eliminates the need for water in the dyeing process. By requiring no water, DryDye also uses 50% less energy and 50% fewer chemicals when compared to the conventional fabric dyeing process. technology. We are looking into expanding the source base and developing the technology further to include more fabrics and colors that can be dyed this way. The graphic tee shirts are just the beginning!

I can truly say that I am very proud to be part of this revolutionary improvement.

*Please note that these claims are based on a Life Cycle Assessment by DyeCoo Textile Systems BV. For further information go to www.adidas.com/drydyeDryDye is an innovation introduced by the adidas Group in 2012. Usually it takes 25 litres of water to dye a t-shirt. The revolutionary DryeDye technology eliminates the need for water in the dyeing process. By requiring no water, DryDye also uses 50% less energy and 50% fewer chemicals when compared to the conventional fabric dyeing process.)