2012 marks not only the 60th jubilee of the Queen, it also marks my 20th anniversary at the Olympic Games. I just returned from the London 2012 Olympic Games and I would like to give you an insight how it feels working for adidas at such a big sporting event.
In brief: it is fantastic. I love the Olympic Games as an event because it brings 10.000 athletes from all over the world together in one place to compete in 26 different sports. I love working at the Olympic Games because it brings together adidas PR managers from all over the world working here together for three weeks and hosting media events with athletes almost every day, working together with the world media and bringing the adidas presence at the Games to life. Watch the video, which I captured directly on-site of the London 2012 Olympic Games, to learn about some of my highlights from 20 years of experience at Olympic Games (…and what the picture of Ian Thorpe is all about).
[image credit: Getty Images/Sean Garnsworthy]