adidas has a very long, unique and authentic history with modern Olympics: Adi Dassler’s shoes were worn for the first time at the Olympic Games back in 1928. Today, the Olympic Games are still very important to the adidas Group; not only as a valuable platform to present the adidas brand, its products and innovations to a global audience but also because the Olympics echo the values of our Group: performance, passion, integrity and diversity. Therefore and to give a taste of the significant role the adidas Group plays in global sports, our CEO Herbert Hainer reported today directly from the ground of the London Olympics on the adidas Group’s first half 2012 results.
The results show that the adidas Group delivered another winning financial performance in this period - despite all that is going on from a macroeconomic and competitive perspective. In a nutshell we added one billion to our top-line year-on-year. In the following video Herbert Hainer shares some background on this topic and on how these Olympics are benefiting our Group. Just to give you an example: Herbert Hainer revealed today that, from a commercial perspective, this will be the most successful Games we have ever had, with Olympic licence product sales up 250% compared to Beijing. In the video Herbert Hainer also explains why he’d be awarding adidas with a gold medal.
To get more detailed information on the adidas Group’s financial performance click here.
More information on adidas’ London 2012 involvement is available here.
