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Welcome to the adidas group blog

This blog's objective is to give you personal insights into our business in sports.

Let’s assume you’re a coach and you want your team to get as fit as it can possibly be. You strongly believe in fitness being your game changer. What do you do? First of all you’d probably want to evaluate what your individual team members’ strengths and weaknesses are. But therefore you’d have to measure various performance aspects of your athletes – strength, endurance, flexibility etc. This is exactly the course of action we went for, after setting ourselves the goal of improving the environmental impact of our products, suppliers and brands: we decided that it would be necessary to index the parameters of environmental friendliness in the supply chain (read more about this topic here). However, we knew from the very start that our challenge would be far more complex than measuring speed or power as aspects of fitness. We, this is an industry wide group of brands called the Sustainable Apparel Coalition (SAC) and the index we are talking about was launched just yesterday; it is called the Higg Index – it’s one of our game changers.

What is the Higg Index?

The Higg Index measures Apparel and Footwear Sustainability and is a true milestone for our industry; a milestone that will have an impact even beyond our industry. The tool is unique in many ways, one of them being its scope: it covers the entire value chain and all environmental aspects; such as energy, water, waste, chemicals, etc.

Throughout the last months a beta version of the Index has been put through its paces. Parameters were tested, added and refined. The result is a unique elaborateness. All in all more than hundred different aspects are now evaluated through the index.

Thus, the index supports us to improve the performance of our supply chain in a systematic manner, but also helps to build a joint knowledge and measurement platform. Because of the ownership by the members and the great collaboration within the industry- even between competitors – we will be able to drive change.

The index’ bright future

We at the adidas Group are proud to be part of such a strong collaboration between the industry and all its stakeholders for three years now. We are very sure the Index will not only be good for the environment but also for our brands adidas, Reebok, Rockport and TaylorMade-adidas Golf and our overall business.

We are pleased to see how well the SAC index fits with the adidas Group’s Environmental Strategy 2015. However, the way does not end here but it will be crucial to fully embrace the index. But one thing is for sure: the adidas Group will continue to work on ensuring an even better alignment and cohesion. Personally, I am honoured to have been elected the Chair of the SAC Board and inspired to contribute to the work of the Board and SAC in the spirit of innovation, excellence and collaboration.