Often, when we think about the UEFA European Championships, we think of the likes of Schweinsteiger, Neuer and Xavi and a crowd of people celebrating and cheering for their favorite teams on the streets or in beer gardens (at least we do so here in Germany).
But there are also some people who start to put all their energy into the tournament well before it even starts: at adidas these are, for example, the team members of the Business UnitBusiness Unit (BUBusiness Unit (BU) is an organisation within the company which unites various business functions which are all relevant to a specific market segment. At the adidas Group, BUs are suborientated to the individual brands. Business Units at the adidas Group include BU Basketball, BU Swim or BU Football.) is an organisation within the company which unites various business functions which are all relevant to a specific market segment. At the adidas Group, BUs are suborientated to the individual brands. Business Units at the adidas Group include BUBusiness Unit (BU) is an organisation within the company which unites various business functions which are all relevant to a specific market segment. At the adidas Group, BUs are suborientated to the individual brands. Business Units at the adidas Group include BU Basketball, BU Swim or BU Football. Basketball, BUBusiness Unit (BU) is an organisation within the company which unites various business functions which are all relevant to a specific market segment. At the adidas Group, BUs are suborientated to the individual brands. Business Units at the adidas Group include BU Basketball, BU Swim or BU Football. Swim or BUBusiness Unit (BU) is an organisation within the company which unites various business functions which are all relevant to a specific market segment. At the adidas Group, BUs are suborientated to the individual brands. Business Units at the adidas Group include BU Basketball, BU Swim or BU Football. Football. (BUBusiness Unit (BU) is an organisation within the company which unites various business functions which are all relevant to a specific market segment. At the adidas Group, BUs are suborientated to the individual brands. Business Units at the adidas Group include BU Basketball, BU Swim or BU Football.) Football. This team makes sure that adidas (as the Official Partner, Supplier and Licensee of the UEFA EURO 2012™) offers the most innovative products for each and every tournament. Among other things, they create and design the jerseys, develop the boots, as well as the Official Match Ball, and help Europe’s top footballing nations to compete at their highest level. Alltogether, they work hard every day to fulfill the dream of every European football player and his respective fans – to win the European Championship.
The BUBusiness Unit (BU) is an organisation within the company which unites various business functions which are all relevant to a specific market segment. At the adidas Group, BUs are suborientated to the individual brands. Business Units at the adidas Group include BU Basketball, BU Swim or BU Football. Football team used the tournament as a great opportunity to see and experience what they have been working on throughout the past few years and, most importantly, to find inspiration for the upcoming tournaments. In addition, as a sign of appreciation from their supervisors for all their work and dedication, the team went by bus on a road trip to Poland to watch Spain vs. Ireland at the PGE Arena in Danzig, Poland.
The team having dinner and watching a game in Stettin, Poland
On the way from our headquarters in Herzogenaurach to Danzig, they had a layover in Stettin, Poland, to watch Germany play the Netherlands, in a restaurant. The next morning, the team took off to make it to Danzig to explore the city center and to experience the great atmosphere created by Spanish and Irish football fans. All in all, the team was almost 30 hours on the road – that’s what I call passion for football. I got the opportunity to join them and to witness the great atmosphere, their team spirit and their creativity when discussing new ideas for future products, concepts and tournaments.
I’d like to share some of the experiences with you in the videos below: get to know some of the creative and innovative heads of BUBusiness Unit (BU) is an organisation within the company which unites various business functions which are all relevant to a specific market segment. At the adidas Group, BUs are suborientated to the individual brands. Business Units at the adidas Group include BU Basketball, BU Swim or BU Football. Football.
http://www.youtube.com/watch?v=SUD63LVfCjE
http://www.youtube.com/watch?v=XtDD2a20zjg
http://www.youtube.com/watch?v=XtDD2a20zjg
