… & the launch of www.adidasdesignstudios.com
Back in 2007, when I started at our adidas North America headquarters in Portland, Oregon, designers outside the organization knew very little about our design teams. One of my first projects after joining adidas America was to help us attract and hire top designers. Portland, Oregon happens to be a designer magnet but we weren’t seeing our fair share of great design talent. And the competition was stiff with other footwear and apparel brands just across the river as well as a plethora of small- and medium-sized advertising and design agencies in the neighborhood. But come on, what designer wouldn’t want the opportunity to work for one of the most iconic footwear and apparel brands in the industry? What was the problem?
Only three days to go until the UEFA Champions League Final 2012 takes place in Munich. Only three more days before it is FC Bayern vs. FC Chelsea, Schweinsteiger vs. Lampard, “Stern des Südens” vs. “Go Blues”, Germany vs. England and Red vs. Blue.
Here at the adidas Group’s headquarters, where almost only people with a huge passion for sport come together, there is no day without excited discussions and predictions as to who will win the Final. Therefore we wanted to know which team our colleagues will support on May 19th and asked “… Are you red or are you blue?”
Check out the video below to see our cheers and chants and how we go ‘all in’ for our teams.
As you may know from my blog post “Another milestone on the road to be a Green Company” the adidas Group defined within its Environmental Strategy also ambitious targets towards reducing our own site’s relative environmental impact. These targets are summarized under the umbrella of the so called “Green Company” initiative.
Today I can share an update with you: the adidas Group is well underway to reaching its goal of 20% energy savings by 2015.
Last week, I had the opportunity to be part of the ‘adidas Media Tech Days’ which were all in focus on the London 2012 Olympic and Paralympic Games.
With only 75 days left before the Games start, the adidas Communication Team invited over 50 journalists and bloggers from all around the world to a presentation to get to know our products, technologies and the people behind all these concepts. A lot of interviews with designers, product developers and even athletes took place and all products that will be worn at the Games were presented – everything in order to prepare journalists in the best possible way for their work during London 2012.