Frank Thomas (Moderator)
.

Click-Tip: “TaylorMade soars as rest of golf industry swoons”

Click-Tip: “TaylorMade soars as rest of golf industry swoons”

My today’s click-tip is dedicated to the star player in the golf sector: TaylorMade-adidas Golf. In 1998, the year after we acquired TaylorMade, sales in this sector were 263 million Euro. During the reporting of the adidas Group’s financial full-year results 2011, it was announced that TaylorMade-adidas Golf recorded 1.044 billion Euro sales. This quadruplication within the last 14 years is a tremendous achievement and made TaylorMade-adidas Golf the global number 1 of the golf industry. In his article “TaylorMade soars as rest of golf industry swoons” Kurt Badenhausen analyses for Forbes.com the reasons for this success. It’s a very interesting read – so check it out.

Tags: , , , ,

Be part of the conversation and leave a comment!

* required information. You will receive an e-mail to approve your comment