A few weeks ago, we already informed you about our “new kid in town”, the fast fashion label adidas NEO. Since the test phase started in February, adidas has already launched six own NEO retail stores across Germany. Hamburg was first, followed by Frankfurt, Düsseldorf, Berlin and Oberhausen, and today the Nuremberg store has finally opened its doors to consumers (‘Breite Gasse 46′ in the heart of Nuremberg). Cologne and Stuttgart will follow in the next weeks. So we thought this is the right time to introduce you to some members of the NEO team.
NEO signifies the characteristics ‘new’, ‘fresh’ and ‘fun’. But it’s not enough to only have a great range with cool products and looks. A lot of people work hard behind the stage on what you experience as the adidas NEO label. For example, there are functions in retail, merchandising, design and IT, and the store staff obviously all contribute to the development of adidas NEO. To express our appreciation of all the employees involved and their hard work, a party at the adidas NEO store in Nuremberg was organized, before the big opening day.
As I’d like to introduce you to some of the persons behind the label, the party was the perfect opportunity to meet them, take a few snapshots and present some of the NEO employees to you.
Have fun looking through the pictures and meeting the NEO backstage team:
Janice, Community Insider
“I'm the NEO Community Insider which means I manage our fans worldwide (215,000 and growing) on all our social media platforms. I wasn’t able to join the party but I hope the team had a lot of fun!”
Rebekka, Anil, Beatrice & Claire, Project Lead
“Leading the NEO team in Operations and Business Model we have the rare opportunity to push the adidas boundaries and take NEO to the unfamiliar territory of a fast-fashion retailer.”
Chris, IT Innovations
“I was responsible for the design and the technical realization of the NEO Social Mirror. It enables customers to easily share pictures or videos of their style on favorite social networks.”
Tristan, Finance
“We supply the NEO team with all relevant financial and retail KPIs. Thus, we create a base to critically discuss business needs and, hence, to steer the NEO speed boat in an objective and holistic way.”
Sagar & Charlene, Merchandising
“We oversee the entire merchandising function from end to end. Getting the right product in the right store at the right time will lead to our success.”
Ken, IT Technology / Profit Protection Manager
“I’m part of the team driving the implementation of the new IT based technologies in the NEO stores. It’s all about improving our on shelf availability through improved stock visibility…”
Ilka, Supply Chain Management
“My team takes care of the on-time availability of products and the NEO transportation set-up in order to ensure the deliveries arrive on time at the NEO stores.”
Daniel & Himanshu, Retail Marketing Activation
“Our team takes care of all in-store communication and events etc. So we decide how the shop windows are arranged and how prices will be communicated to the customers for example.”
Tanja, Design
“I am part of the great NEO design team and I am very happy to see many graphics that I designed for NEO in the shop right now. Right next to me you can see one of ‘my’ shirts.Go and get one!”
Martina & Jens, Store Staff
“As staff in the new Nuremberg store, we are very excited about opening our doors and delivering fresh NEO styles to our consumers! We are looking forward to welcoming you in our store”
If you’re interested in experiencing what NEO is like even more true to life why don’t you stop by in one of our shops and see with your own eyes what I’m talking about.
Where can adidas NEO footwear be purchased in the United States? I love this product and I frequently view it online, but it is hard to find in the U.S. So far I have only been able to find NEO in DSW. Can anyone help?
Hi Cory,
thanks for your comment.
Unfortunately adidas NEO retail stores only exist in Germany for now. However we offer adidas NEO footwear through some Wholesellers in the United States.
At the moment our team in the US is working on updating our storefinder at the adidas.com website with all these stores. As the page is in progress at the moment I can only offer you some of our key partners selling adidas NEO footwear in the states:
Kohl’s, JC Penney, Sears, Famous Footwear, DSW, Shoe Carnival and FredMeyer.
I hope this helps!
Good luck with finding your favourite pair of adidas NEO shoes.
Regards,
Anna-Lena
I`m very interested in, to open up a Adidas Neo shop in the Netherlands. I already have a shop in the Netherlands which is located in the main shopping street (A1 location) of Tilburg. In this shop I would like to start with this Brand. Is there any posibility for getting a franchise for this label for the Netherlands? If yes, I would appriciate if I could get a name of a contact person and an E-Mail adress (or phone Nbr. Thanx in advance, Best regards, Merih Görgün
Dear Merih,
Thanks a lot for your comment.
Germany serves currently as an exclusive test market for adidas NEO. So far we have opened ten own retail stores throughout Germany.
Therefore please understand that we don’t have plans to extend adidas NEO to further European countries at this point in time.
To find out more about NEO, see: http://blog.adidas-group.com/2012/01/the-new-kid-in-town-all-you-need-to-know-about-neo/
Best regards,
Anna-Lena
Hy! I’m from Romania and I’ve been talking with NEO team on twitter for a while now. I realy am a NEOLOVER and that’s why I’d like to be part of your team. I believe I could handle it cuz I’ve got almost 2 yeas of experience working in a market and over 10 years working with my parent on our own clothing bussiness. But I’m on my own feet now. I was the first Romanian who started to spread the word about you in my country and to get you fans. That was after the Justin Bieber’s “FindMyGoldShoes” campaign started. And that happened cuz I’m a lider for Romanian beliebers. So I personally believe that u did a great job having Justin Bieber and Selena Gomez as your image cuz they did nothing but getting you a big fanbase, a young fanbase. Young is good, it means future. The point here is that if there’s anything I can do for you just let me know. I’d really love it. Really. So I’m waiting your reply with your opinion about this comment and about the fact that I’d love to be part of your team. Hugs from Romania!
Hi Christina,
its great to see your passion and dedication for adidas NEO. Thank you! The best thing to do is to check vacancies on our career site and to officially apply: http://www.careers.adidas-group.com/search-jobs.aspx
I wish you all the best for your future and keep my fingers crossed.
Best, Frank