A few weeks ago, we already informed you about our “new kid in town”, the fast fashion label adidas NEO. Since the test phase started in February, adidas has already launched six own NEO retail stores across Germany. Hamburg was first, followed by Frankfurt, Düsseldorf, Berlin and Oberhausen, and today the Nuremberg store has finally opened its doors to consumers (‘Breite Gasse 46′ in the heart of Nuremberg). Cologne and Stuttgart will follow in the next weeks. So we thought this is the right time to introduce you to some members of the NEO team.
NEO signifies the characteristics ‘new’, ‘fresh’ and ‘fun’. But it’s not enough to only have a great range with cool products and looks. A lot of people work hard behind the stage on what you experience as the adidas NEO label. For example, there are functions in retail, merchandising, design and IT, and the store staff obviously all contribute to the development of adidas NEO. To express our appreciation of all the employees involved and their hard work, a party at the adidas NEO store in Nuremberg was organized, before the big opening day.
As I’d like to introduce you to some of the persons behind the label, the party was the perfect opportunity to meet them, take a few snapshots and present some of the NEO employees to you.
Have fun looking through the pictures and meeting the NEO backstage team:
If you’re interested in experiencing what NEO is like even more true to life why don’t you stop by in one of our shops and see with your own eyes what I’m talking about.