Whilst the first ever German adidas NEO label store will open for the public in Hamburg tomorrow, there is a media pre-opening already today. I think it is only fair to give you a little sneak-preview, too. That’s why I met with Anil Ramjiani, Senior Manager NEO and responsible for strategy and planning, to show me around in the store and to explain the store concept to you and me. Man, these guys think about a lot of things to make the stores an extraordinary experience and to connect with consumers! Did you for example ever hear of a social mirror or of sending text messages to a light? Well, I didn’t until I met Anil. Crazy world…
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