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Click-Tip: “Reebok’s attention to CrossFit feedback boost branding and product quality initiatives”

Click-Tip: “Reebok’s attention to CrossFit feedback boost branding and product quality initiatives”

Do you remember our Click-Tip “How Reebok got involved in Crossfit? Well, here is another great update on Reebok’s unique partnership with CrossFit: “Reebok’s Attention to CrossFit Feedback Boost Branding and Product Quality Initiatives” (posted on Forbes.com).

The article was written by Patrick Rishe, Director of Sportsimpacts, a sports marketing firm. He explained that in his research regarding the Reebok and CrossFit culture, he was “most impressed with how Reebok apparel and footwear experts actively seek feedback from CrossFit athletes.”

The article includes quotes from athletes who have participated in recent Reebok CrossFit Games competitions, citing their satisfaction with Reebok’s attention to their needs during product development.

Rishe also notes that “the people charged with designing footwear and apparel are actually living the product” by wearing it while engaging in CrossFit WODs themselves as well as gathering feedback from Reebok’s own CrossFit trainers and athletes from around the world.

Click here to read the article on Forbes.com!

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