This website was built by using the latest techniques and technologies. Unfortunately, your current browser version doesn't support those technologies.

Please upgrade your browser in order to display the website correctly and gain full functionality.

Ok, understood

Subscribe now!

Get free E-Mail Updates for our Blog

Don’t miss out on new content.

Welcome to the adidas group blog

This blog's objective is to give you personal insights into our business in sports.

On November 3, 2011, the adidas Group found out that it was the target of a sophisticated, criminal cyber-attack. Our preliminary investigation has found no evidence that any consumer data is impacted. But, while we continue our thorough forensic review, we have taken down affected sites, including,,, and various local eCommerce shops, in order to protect visitors to our sites.

Since learning about the issue, we have put in place a number of additional data security measures. The changes reflect enhancements to the high standards consumers have come to expect from the adidas Group and its brands. Following the implementation of these additional data security measures, we started relaunching our websites on November 6, 2011.

Nothing is more important to us than the privacy and security of our consumers’ personal data. We appreciate your understanding and patience during this time.