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Welcome to the adidas group blog

This blog's objective is to give you personal insights into our business in sports.


At an analyst and media event in Moscow today, our CEO Herbert Hainer revealed the adidas Group’s growth plans for Russia. This market is a very important one for both the overall sporting goods industry and the adidas Group individually. Indeed, Russia/CIS is one of our three attack markets (together with North America and Greater China) which are expected to contribute half of our sales growth. According to businessweek.com the adidas Group’s share rose 0.8 percent  after today’s announcement. Find bellow an info graphic which compares the adidas Group’s current situation on the Russian market with objectives the adidas Group defined for it. In addition to the update on the Russian market Herbert Hainer revealed that adidas is expecting record sales for its football business in 2012 (see a Reuters article here).

The adidas Group in Russia/CIS

Feel free to use and share this infografic.