Steve Fogarty
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adidas Group recruits young professionals on Facebook

adidas Group recruits young professionals on Facebook

The 21st of September marked the ‘go-live’ of the new Future Talents -adidas Group Careers site on Facebook. This article will define what the site is all about and why social networks, such as Facebook, are a great tool for any organisation to utilise for their Human Resource objectives. However, the adidas Group is no stranger to Facebook: adidas Running, Reebok Women and adidas Outdoor are all active – just to name a few; between the two most popular sites, adidas Originals and adidas Football, there are over 16 million fans. Through the various sites the adidas Group is well represented on the world’s most popular social network and with the Future Talents site an additional dimension is revealed.

Our Future Talents site is mainly aimed at students and young professionals looking to start their careers with the adidas Group. New positions and upcoming recruitment events are promoted on the site. Also, the summaries of the respective global programs give fans insight into regularly questioned topics such as, how to apply, what the requirements are and where the programs are based. Postings are in local languages to better represent the organisation in the respective regions.

Engage with Gen Y

The Generation Y

Gen Y - Photo by Mila Schmitt (Copyright)

More importantly, the Future Talents site provides the perfect platform to interact with and engage fans. The new generation coming into the workplace has made many companies revaluate their recruitment methods. Gen Y (born between 1980 and 2000) openly embraces looking for jobs opportunities through social networks and is more comfortable than any previous generation to engage online.

When choosing a future employer, traditional methods of recruitment are not greatly successful with Gen Y and, in comparison, online conversation and interaction with brands prove to be more effective. The Future Talents site is one tool the adidas Group is using to move away from the traditional, less personal approach to becoming more relationship driven. The Future Talents site provides the space to have a raw conversation with Gen Yrs and listen to what they have to say about the organisation as an employer.

Facebook’s average user age is tending upward very quickly

But no need to worry, the Gen X and Baby Boomer generations haven’t been forgotten. With the Facebook average user age trending upward very quickly, (as the age groups 35-54 and 55+ are currently the fastest growing groups) everyone is encouraged to share their opinions and experiences on the Future Talents site. And in return, the adidas Group will reply in an honest and relatable voice.

With the Future Talents site the adidas Group aims to build a good relationship with fans and establish a loyal online following. The adidas Group encourages participation from fans – whether the fans are future applicants, former applicants, previous or current employees make your voices heard on the various brands and your individual recruitment experiences.

Your opinions and feedback will not always be positive but the raw voice of the fans is what the site is all about. This online interaction is the catalyst for the organisation improving, building stronger relationships with fans and ensuring the company keeps attracting the top talent coming into the workplace. The site will provide a transparent and authentic look into the company and hopefully convince fans that the adidas Group offers more than just a job.

It’s on you!

Check out our new Facebook site Future Talents – adidas Group Careers. “Like” the page and become part of what will hopefully become another successful site for the company. Tell us what you think: whether you like it, hate it, how you would change or improve it – we want your feedback!

 

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  1. At present im studying performance sports wear design at Falmouth University in england and will be going into my final year after the summer break, and now thinking about my final collection which ive been working toward for the past five years.

    I have a couple of questions first being ,as im a male adult of 39 will this go against me when applying for internships

    As i have a strong love for the adidas brand is it against the law to design a collection for the company for my final collection or would i need authorisation to proceed,its something thats been on my mind as eventually my final goal is to work for the adidas group.

    Many thanks carl williams

  2. good luck carl williams…hope we can make the world just love adidas like we are somuch love adidas…

  3. I think employing gen y employees is a great idea, after all that’s the generation who have grown up with Facebook and use it naturally. Sure to provide great insight.