UPDATE (October 29) – Check out great new images.
Last Saturday, I accompanied 13 adidas employee kids (and their parents) to Munich, Germany, on their mission to escort the players of the FC Bayern onto the pitch. Working in Internal Communication as a Trainee since May 2011, I have already planned some athletes’ events for employees, but the trip with the kids showed me once again, that being close to athletes is a real privilege. In this post, I want to share with you a picture gallery and show you what made our adidas escort kids to beam with joy.
First of all, these lucky kids had to make it through a rough internal raffle with hundreds of applications in which employees’ children, nieces/nephews or grandchildren, … could take part.
The right to provide escort kids lies with to the sponsors of football clubs. I think it is a great tradition to show the players’ connection to the next generation of hopefully sports and football embracing enthusiasts. To become an escort kid, you have to be between 6 and 10 years, and not taller than 140cm. Flag carriers have to be between 12-14 years, with a maximum height of 150cm. adidas Sports Marketing offers this opportunity to experience the exciting universe of sports, a world that their parents are working in, to the employee kids themselves.
Back to the game: The stadium in Munich, the Allianz Arena, has huge dimensions and despite the impressive cheering sound made by 70,000 fans – most of them dressed in the club’s classic red and white colors – the kids, in my eyes, enjoyed their unique experience to the full.
Click through the pictures and enter the pitch of the FCB from a kid’s point of view:
Although a couple of days have already passed since this exciting experience, there is one sentence, our flag carrier kid said to me afterwards, that has stuck in my mind: “I can’t believe how much I learned, although everything only just took a few minutes …”.
So, I still don’t know first-hand what football players think when they enter the pitch, but I know somebody who might know…