Every marketer has to answer an important question: How do we best engage our target audience? Let me share five easy tips that have helped adidasneo become an engaging lifestyle brand. We implemented these tips in our #nowiseverything campaign that resonated quite strongly with our NEOlovers. I’ll let the numbers do the talking: During the […]
Welcome to the adidas group blog
This blog's objective is to give you personal insights into our business in sports.
5 easy steps to engage your target audience
The toughest footrace on Earth: 3 learnings that set me up for my race through the Sahara desert
Hi folks! Last time I started telling you about my biggest life experience: my 250k run through the Sahara desert. Join me now on my last stretch in the middle of a hostile 43 degrees hot environment. At the end of my journey I’ll share three key learnings with you that set me up for […]
4 tips on how to succeed in your adidas Group video job interview
Actions speak louder than words: We go plastic-bag free in our stores
Calling all creators: do you have what it takes to be a rockstar?
“Hell, yeah! This is the perfect opportunity for me to combine my big passions: music and sports!” This was my response to a call to action that hit my work inbox in Moscow a short while ago.
Five tips for successfully managing long-term projects when the finish line is way out of sight
Hot off the press – time to celebrate! Today, we released the adidas Group’s 15th sustainability report. It captures and reflects upon all our successes, the progress we’ve made and the challenges we faced and mastered in the area of sustainability throughout 2014.
How we bring factory management and workers closer together
I am sure many of you would love to understand a bit more about how we check that our suppliers ensure fair labour practices, fair wages and safe working conditions in the factories where adidas Group products are manufactured.
The toughest footrace on earth – My 250 Kilometer run through the Sahara desert
Running across salt pans, up desert mountains and through the occasional sandstorm. The Moroccan sun doesn’t allow for weakness. It demands everything from each of the runners from all over the world…including me.
How we shape a culture of fitness at the Reebok headquarter
Employees working out alongside one another in fitness classes; Managers that urge their employees to work out almost any time of day, allowing a midday gym trip to boost creative thinking; a space that is filled with physical, mental and social energy… our fitness culture at Reebok is clearly visible each time you visit our […]
How body language helps me to stay confident with 5 million people watching
The clown’s secret for captivating audiences: how I paid dearly for being let in on it
I’m in the sh*t! Approximately 50 eyeballs are directing piercing looks at me: some looks express pity, a few others feel more like rubberneck looks.
Uncontrol yourself – creating the climachill ad campaign
Every single day I get to come to the studio to create with some extremely talented people – and for the best sports brand in the world. It’s a dream job. “When you call someone and tell them you’re from adidas, nine times out of ten they will say “I love adidas and I would […]