Here at Reebok, we’re pretty much obsessed with fitness. I’m not talking about the counting calories, glued to the treadmill, six-steps-to-flat-abs type of fitness. We believe in a different kind of fitness. For us, fitness isn’t “checking the box” or a quick weight loss trick…Fitness is a way of life. One of my recent projects, Reebok Rally, is designed to bring exactly this across.
Today, 50 years ago, Willi Holdorf wrote history: he became the first German athlete to win an Olympic gold medal in decathlon. But for adidas he’s more than that. He is an important member of the adidas family. This is not only because he had a great relationship with our founder Adi Dassler, but also because after his career as a professional athlete he started to work as a sales rep at adidas. Later on, he worked in Sports Marketing. For me personally, Willi is a hero.
I had the pleasure to meet Willi for an interview and asked him if he would like to share some insights into his biggest achievement as an athlete. Here is what I received back from him.
IMMERSIVE FITNESS™ is a brand new concept that reinvents everything people expect about exercise. It’s clearly breaking new grounds. I’m a person that’s always curious about HOW extraordinary things come into existence – be it art, digital technologies or an athletes’ top performance. Therefore, I wondered if it would be possible to get a guest post from Les Mills Junior, the inventor of IMMERSIVE FITNESS™, for this blog. It was possible. So here is how IMMERSIVE FITNESS™ came to life:
Earlier this year I came to terms with the fact I’m now a runner. I didn’t really want to be a runner, I always preferred team sports. But I caught the running bug on the streets of London and its bite was hard. After a 3h:10m London Marathon I set myself a goal: sub-3 in Berlin. The holy grail for amateur runners in the fastest marathon city of them all.