About a little more than a year ago we introduced the adidas archive to you. Here we present the great legacy Adi Dassler has left us with. Thousands of objects have been stored and collected throughout the years. And each object comes with its own unique story. These are stories about determination and great achievements and stories from all sports and times – waiting to be discovered. Instead of hiding them on dusty shelves we have decided to make them virtually available to you in the adidas archive. Today I am proud and excited to welcome you to our newest exhibition “Light Revolution”. The exhibition not only continues the adidas story but it also introduces you to a core feature at the heart of the adidas innovation: lightweight footwear.
My Name is Christian and I am part of the adidas Football-License-Design team. I can proudly say that for the 2014 World Cup, I was part of the product creation process of the new German National Jersey, which the team will wear at the final tournament in Brazil – this is just amazing. Being a German, it was also very challenging, as we wanted to design something completely new and something a whole nation possibly likes…
Six months ago, I finished my first blog post with the sentence: When looking at the upcoming projects, such as the new gym, the new catering concept and the new multi-storey car park, health will play a central role at the adidas Group.
Last Friday, the key project came to life – we opened our new GYM! Looking at this from the health management perspective, it was not only the opening of an amazing almost 4,000m² GYM, but also the opening of a facility that is now our new home for health and fitness.
With only a few days to go until the 2014 Boston Marathon, I was asked to share my thoughts about the upcoming Boston Marathon with all of you. I have to be honest here: I am a way better runner than writer – but the Boston Marathon, the Boston Athletic Association (BAA), the volunteers and many of the participants are very close to my heart, so I agreed.
Last year, I had the incredible opportunity to fly to China and visit the supplier where brazuca is manufactured – the one and only ball that will be rolling on the pitch in Brazil this summer during the 2014 FIFA World Cup.
To be completely honest, before joining the adidas Group I had never thought about the importance of a football ball. As a fan like me, you might tend to focus on the players, the teams and, ultimately, the result of a match. But it is true: at the end of the day, you cannot play football without a ball!