Imagine this scenario: It’s Saturday morning, 5.15 am, pitch-black outside with a temperature of -3° Celsius and icy winds. Your alarm clock rings. Your job demands from you to get out of your bed, put on your running shoes and head off to run 5k, spiced with hundreds of stairs, sandbags, medicine balls, ropes, walls and other obstacles.
The American comedian W. C. Fields once said: “Start every day with a smile and get it over with.” I am glad to say that I not only start my day with a smile, but also end it with a smile. There are many reasons for a smile but I can count on these five every day:
It is already quite a few years ago since people started to take water-repellent products for granted. Nowadays, there’s almost no wardrobe without such a piece of apparel. Nobody wants to miss it when going for a run on a cold, dark and wet winter night. But here is the dilemma: you need chemicals (PFC) to make performance products water-repellent. And chemicals are usually a matter of concern in the public opinion.
One special thing about the adidas Group has always been its liberal dress code. The freedom to wear practically whatever we want to work allows us to break away from departmental stereotypes (e.g. how finance people dress vs. marketing people). It allows us to showcase our true individuality and originality. Inspired by fashion blogs like collegefashionista.com and whowhatwear.com, Megan McCullough (Sport Performance Apparel Design intern) and I decided to collaborate and do something similar with the fashion choices at the adidas Group!