Jack Wu
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Wall on Wall – a NBA Superstar in China

Wall on Wall – a NBA Superstar in China

Basketball in China is huge. Since the game was brought to China by some missionaries in the late 19th century it has become more and more popular ever since. Today about 300 million Chinese play the game in our basketball-mad nation and for the NBA China is the number 1 market worldwide outside of the United States.

I am the responsible Brand Manager for basketball in China and, as a huge basketball fan myself, I must have the best job in the world. The best times of my job, however, are when our big NBA players go on promotion tour to China.

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Brianna Moreno
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Did Someone Say Fitness?

Did Someone Say Fitness?

Here at Reebok, we’re pretty much obsessed with fitness. I’m not talking about the counting calories, glued to the treadmill, six-steps-to-flat-abs type of fitness. We believe in a different kind of fitness. For us, fitness isn’t “checking the box” or a quick weight loss trick…Fitness is a way of life. One of my recent projects, Reebok Rally, is designed to bring exactly this across.

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Ina Heumann
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A journey through the mind of an Olympic Gold Winner (Guest Post)

A journey through the mind of an Olympic Gold Winner (Guest Post)

Today, 50 years ago, Willi Holdorf wrote history: he became the first German athlete to win an Olympic gold medal in decathlon. But for adidas he’s more than that. He is an important member of the adidas family. This is not only because he had a great relationship with our founder Adi Dassler, but also because after his career as a professional athlete he started to work as a sales rep at adidas. Later on, he worked in Sports Marketing. For me personally, Willi is a hero.

I had the pleasure to meet Willi for an interview and asked him if he would like to share some insights into his biggest achievement as an athlete. Here is what I received back from him.

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Caterina Wetzel
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Skip, skip, hooray – 17 people, two boats and one big storm

Skip, skip, hooray – 17 people, two boats and one big storm

The day our new Company Sports brochure comes out is always an exciting one. What’s new and what kind of events are there this time, do I get in or is it only the waiting list? I was lucky enough to get in and want to share my summer experience with you:

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Frank Thomas (Moderator)
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How Les Mills Junior and Reebok brought Immersive Fitness to life (Guest Post)

How Les Mills Junior and Reebok brought Immersive Fitness to life (Guest Post)

IMMERSIVE FITNESS™ is a brand new concept that reinvents everything people expect about exercise. It’s clearly breaking new grounds. I’m a person that’s always curious about HOW extraordinary things come into existence – be it art, digital technologies or an athletes’ top performance. Therefore, I wondered if it would be possible to get a guest post from Les Mills Junior, the inventor of IMMERSIVE FITNESS™, for this blog. It was possible. So here is how IMMERSIVE FITNESS™ came to life:

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