After just two months of working in our new ‘PITCH’ building – the first manifestation of adidas’ future workplace concept ‘My Arena’ – I’ve already decided I don’t ever want to go back to ‘normal’.
Welcome to the adidas group blog
This blog's objective is to give you personal insights into our business in sports.
My desk, my decision – how we create the future workplace
What makes adidas strong? [#inside3stripes]
I’m still feeling very excited about my time at adidas and I have utmost faith in its future success. “Who cares about the opinion of an inexperienced intern who’s already off to new adventures,” you might ask. adidas does – that’s the first of a number of special characteristics that make adidas so strong and […]
Partnering up with the unfamiliar to expand horizons
How are industry and academic experts coming together to create infinity in sport? It came completely out of the blue. I was just about to get to my football coaching session when I received an unexpected call from my contact at adidas saying “Hey, do you want to be a part of creating Sport Infinity?”
A culture of innovation is a culture of listening
Few things are more fulfilling in modern professional life than feeling as though you’ve had your voice heard, that you’ve momentarily broken through the avalanche of information under which we’re all buried and shared something inspiring and thoughtful enough that your colleagues felt compelled to stop and read, watch or listen.
How I escaped from the expertise-trap
I admit it: I fell into the expertise-trap without even realizing it. I thought I had the job down pat. After all, I’ve spent the last 13 years turning my passion for running into a career at Reebok working on footwear, apparel and accessories in various roles .
Three trends that are causing a fundamental change in our world of sport, fashion and leisure
Big changes always start in a small way – wherever new innovations develop at the interface between people, markets, technologies and companies.
How a sweating robot influenced my way of thinking
Is there a place where the temperature changes from Sahara heat to Antarctic conditions within seconds? We found a place at our headquarters: the Global Sports Science Lab. While our primary goal was to discover what the FUTURE Team was working on, it turned out that HOW they approached work was far more interesting.
Teamwork Makes the Dream Work: How We Won the Innovation Challenge
On our first day in the village at intern orientation, we were introduced to a small group of peers and thrown into a wacky ice breaker, adorning mannequins with scraps of fabric and attempting to make it look fashionable.
How 3D design is changing the way we work
Being the best at translating ideas into shoes, shirts, jackets and bags is what makes us the most relevant brand to our consumers and being able to do this quicker than any other company is what will shape the consumers’ perception of our brand.
China is my children’s future – a trip to a land of contrasts
“Girls, I think you should really visit China together with me. You have to see how many people live there and how modern the mega-cities are. I am convinced that everything that happens in China will influence your future.”
How feeling inadequate has made me better
When I started working at Reebok, fitness taught me an unexpected lesson in the spirit of a true athlete. It’s ironic that I felt inadequate in something that has given me confidence all my life.
There’s a candid way to combine marketing and social responsibility
I’ve been fascinated by sneakers and sport ever since I was a child. Today, I consider myself very fortunate to not only leverage this passion into a career, but also to utilize it beyond the office in a very meaningful way.