“Don’t decide your style based on my style or anyone else’s. What makes us all individuals is that we can all choose for ourselves,” – Pharrell Williams. These are the words behind Pharrell’s inspiring manifesto for his new collection #supercolor.
Welcome to the adidas group blog
This blog's objective is to give you personal insights into our business in sports.
Around the world with 50 superstars, a suitcase and Pharrell Williams
CREATING THE NEW – For the love of sports
Everything we do is rooted in sports and the launch of our new strategic business plan “creating the new” was the perfect proof of that. I happened to be part of the project team responsible for creating communication around ‘creating the new’, and it was pretty hectic.
How to unfold your strengths when the ride gets wild
Every leader should be able to answer the question what makes his team or company strong. In my case, the case of the adidas Group, there are many great answers to this question.
The worst business presentations I have ever seen and what I’ve learned from it
Our company culture at adidas is certainly rather extrovert. Whether you like it or not: it matters how convincing and inspirational you are. Most employees are keen on presenting their ideas and finding a followership for them – be it in daily meetings, at retailer events or on the big stage when the next product […]
10 things you need to know about the Functional Trainee Program 2015
Buzzing times at the adidas Group HQ as the application phase is in full swing and we are looking for energetic university graduates for our exciting Functional Trainee Program 2015 in: Product Marketing, Global Sales, Human Resources, Product Creation, Finance and Corporate Communication. Have you already applied or are you thinking about it? Let me […]
The boldest career move I’ve ever made
I want to share the key moments in my career that led me taking on my current position as Vice President of Retail in Latin America. What does it take to go from London and Herzogenaurach to Panama in the space of just a couple of years?
“Each day you have to look for new challenges” – Xabi Alonso on success in sports and business
When football World Cup champion Xabi Alonso visited the adidas World of Sports in Herzogenaurach, we took the chance to get some personal career tips for you. We all know Xabi as the never-failing dominant FC Bayern Munich midfielder – so what is his recipe for success and how can we learn from him to […]
What really makes Reebok’s new ZPump Fusion shoe so different…
We needed to come up with a game-changing and emotional story. For the past fourteen years, I have been very fortunate to work for the Reebok brand. Currently, I am the Global Director of Running and Kids Brand Communications.
Expanding the World of Sports: How we put the spirit of sports into architecture
In my first meetings with Hans-Peter Klein-Schell, VP Corporate Property and Services, I felt a hint of excitement about the upcoming expansion but the information was rather vague. At that time I had something like LACES in mind and was extremely excited to join this awesome company. I decided to accept the offer and get on […]
The 2014 Annual Report is out now – 7 things you always wanted to know about the adidas Group
It’s that time of the year again. Every March, the adidas Group announces its annual results to the public. I have been busy preparing for all the questions journalists will have for me this week.
Olympic athlete Jessica Ennis on how to boost your career in sports and business
Jessica Ennis, British track and field athlete and Olympic gold medalist, recently visited the adidas World of Sports. In our exclusive interview she shares insights regarding career, family, motivation and how to stay on track to pursue even her most ambitious goals.
We all love the oceans… up to 2048 – an unexpected lesson for life
“We all love the oceans” is the sentence that stuck in my mind during a recent presentation I attended at our headquarters in Germany. The event was part of the Speaker Series, inspirational talks which are regularly organised to stimulate employees, make us think outside the box, as well as be externally focused.