Are you struggling with your product range and where your next big success will come from? Every business has these crises of confidence but sometimes the inspiration is in front of you, and a step back to review your successes and your customer needs results in a new wave for your business to jump on.
Welcome to the adidas group blog
This blog's objective is to give you personal insights into our business in sports.
The Past, the Future and the Unique – Lessons From Originals on Keeping the Magic Shining Bright!
Life ‘Unplugged’ – why technology is clouding our perception of beauty
Philosophers argue that beauty is essential to life itself, a value so dear to humans that it can overcome evils. But what if I told you that by going about your daily routines, you’re greatly diminishing your chance to harness the power of beauty?
How team fitness targets increase performance
Every team sets targets for the year: sales numbers to meet or beat, opinions to change, visibility to increase. My business development team at adidas was no different in 2015. But one of our performance targets was radically new…it was fitness.
Hard work gives exposure that networking can’t
The word ‘networking’ sounds just as stuffy and inauthentic as it can sometimes feel. Which is why in my experience working for Reebok, I’ve come to believe (and embody) that focusing on hard work and making the most of your current role opens more doors than just handing out business cards at a mixer.
Introducing “Extraordinary Happens”, a Podcast about Sports, Business and Life
Over my 36-year career, one of the most important things I’ve learned is that people are the drivers of making extraordinary happen. Yes, of course brands and products are important. But if you want to do something truly world class, you need the right people to make it happen. The same rings true in sports.
Making a measurable difference outside your remit
If there’s one thing I believe, it’s that my team should strive to make a difference wherever they can. This is one of the core principles I’ve instilled and one that I use to guide them. We want to make a measurable difference, but the best way to that isn’t always the obvious one.
How teaching “scaling” in CrossFit helped me lead a movement
As the head coach at Reebok CrossFit ONE (RCF1), I am deeply ingrained in that community. While we have over 500 members, I began to think that maybe there was an opportunity that was bigger than CrossFit – to improve the health and wellness of each employee at our headquarters – RCF1 member or not.
Too critical of yourself? Fitness can help.
I’m your typical mid-twenties generation Y girl: never really satisfied with myself and always searching for ways to improve. How can I be more effective at work, learn new things, be a better person? The only way to get me out of this vicious circle of thinking is my daily workout. Ironic, isn’t it!
Crossing the university to business border
As a student I’ve been thinking about life beyond my campus and how to get there. I’m studying elements of business, I see them in action every day, but they are at the other side of a highway that I’m not quite sure how to cross.
Can’t cope with the Super-Mom expectations? Get real!
When we learned our family was about to grow, I felt happy and at the same time uncertain what this would mean for my career. I am kind of a perfectionist, so looking at these superhero celebrity mums in the media made me worry whether I could live up to the expectations.
The key ingredients for a killer social marketing campaign
#MYNEOSHOOT What would you think if you were driving at full speed and someone asked you to hand over control to a stranger who is much younger than you and has no experience in the business? Sounds pretty scary, doesn’t it?
A start-up CEO’s insights into achieving your perfect balance in 2016
Last year, I encouraged you to develop a healthy balance. I hope you found your balance whatever that means for you – and want to encourage you to take it one step further in 2016.