December 3rd marked the launch party of the adidas Brazuca, the official match ball of the 2014 FIFA World Cup in Brazil. After months, and for some of our colleagues even years, of preparation, we were finally able to proudly present it to our fans around the world. It turned out to be a very successful and truly amazing evening.
Imagine the stunning backdrop of Corcovado Mountain and its famous ‘Christ the Redeemer’ statue. Then add a breathtaking 3D lightshow, projected on one of the world’s most beautiful botanical gardens. Include some great football players. Invite hundreds of international media representatives and dozens of Brazilian celebrities, athletes, actors and artists. And, as a finishing touch, add some sick beats and tasty caipirinhas to the mix.
In spring of 2012, my co-founder Cheri Levitz introduced BOKS to the adidas Group community and detailed how the Reebok supported program was getting kids moving in 75 schools throughout the country, helping them to get their minds and bodies ready for a day of learning.
Today, I am happy to say BOKS is in more than 671 schools. I can’t help but be super-excited about how far we’ve come!
Ever heard of ‘Route 2015Route 2015 is the Strategic Business Plan for 2015 that aims at growing the business of the entire adidas Group to € 17 billion by 2015. This plan is the most comprehensive business plan the adidas Group has ever prepared, incorporating all brands, sales channels and Group functions globally. It is our road to success: our Route 2015.’? If you follow the adidas Group closely, chances are that you know what I am referring to: Route 2015Route 2015 is the Strategic Business Plan for 2015 that aims at growing the business of the entire adidas Group to € 17 billion by 2015. This plan is the most comprehensive business plan the adidas Group has ever prepared, incorporating all brands, sales channels and Group functions globally. It is our road to success: our Route 2015. is the adidas Group’s strategic business plan which lays out the direction for our Group’s success over the next couple of years. At an Investor Field Trip today at our headquarters in Herzogenaurach, it was time to give the financial community an update of where we stand. Read on to find out what some members of our senior management team and I told them.
Moscow is one of the most diverse and biggest cities in the world. You will hardly find someone who hasn’t heard about Moscow. Everyone has an opinion and their own thoughts on what the city is like. What comes to your mind when you think of Moscow? Most of you will probably mention the famous Red Square, the Kremlin or the Bolshoy Theater. But Moscow has a lot more to offer.
Moscow is the headquarter location for the adidas Group CIS region and the home of around 1,000 employees. But what is it like to work and live in Moscow?
As I promised last time, the next healthy highlight at the adidas Group is just around the corner … the adidas employee restaurant, Stripes, is re-opening with a new caterer and a star chef as mentor and coach! But it’s not just a re-opening; it’s an important step towards a healthier working environment.
No other than Holger Stromberg – chef of the German national football team – will be our new ambassador. Together with the new caterer, he’ll be supporting the company in purchasing high-quality produce and foods as well as offering fresh ideas, innovations and expertise to the adidas Group employees.