I like planning. I really do. But sometimes you cannot plan it all, and life itself can at some point offer you moments that go well beyond your wildest dreams. I want to share a very special experience with you: What it feels like when the world is watching and our company showcases the future […]
Welcome to the adidas group blog
This blog's objective is to give you personal insights into our business in sports.
Ocean, Climate and Life – If you get the chance to shape the future, jump on it
From the office to the shop floor – What PR can learn from Retail
Are you an office worker? Do you work for a company that produces or sells products? If so, I recommend you arrange for a front-line experience in a store or on the production line – it’s amazing how it can change your entire perspective on things! I speak from experience as my colleagues and I […]
The secret to an authentic brand voice – Why truly understanding our players makes CCM stronger
When creativity won us what money could not buy
It all started with the International Tracksuit Day – a day of celebration to honor this classic much-loved wardrobe piece! Every year, adidas Group employees all around the world come to work in their favorite tracksuits.
Never stop learning: what it takes to build a shoe that does it all
In the fall of 2010, an amazing partnership was forged between the fastest growing fitness movement in the world, CrossFit, and a brand with deep roots in fitness, Reebok. With our history of building performance footwear for the world’s best athletes and instructors, the functional movements of CrossFit seemed like a simple task.
Fostering a culture of innovation – Open, share, collaborate
I am very lucky. In my job, I sit at the door to the FUTURE. At the adidas FUTURE team, we work on those new innovations, creative concepts and exciting research projects, all to make athletes better and enrich peoples’ lives.
5 myths about Product Costing debunked
As of today, I ‘ve logged 23 years working in product costing roles around the world with various apparel companies. But 23 years ago, I didn’t have a clue what ”product costing” meant.
The future of Social Media – Trends and platforms you need to know
Snapchat, Periscope and LinkedIn Elevate, most of you who are somehow interested in Social Media have probably heard about them. New platforms and apps pop up and disappear on a monthly basis.
How children with disabilities changed my life
How hunting past the obvious drives our company: the colour-changing shoe
3 tips on how anyone can organize a fun sports event that gives back to society
At the beginning of April I made the biggest step of my career and joined the adidas Group’s adidas Fund team.
Where interns meet World Champions: the adidas Football Base in Berlin
“Just to confirm, Mesut Özil, will be at the Football Base in Berlin this Friday…” Those were the only words that I took away from that meeting…sorry team. As a Canadian Soccer (Football) Player, my exposure to the beautiful game has only been through TV screens.