My name is Inigo Turner, I am senior designer in football design and work predominantly on our licensed apparel business, specifically Manchester United. My team
Welcome to the adidas group blog
This blog's objective is to give you personal insights into our business in sports.
Balancing passion and objectivity for great results
Finding the right way of learning for different career phases helped me grow
I started out with Reebok back in 1998. If you’d have asked me back then what I’d be doing in 17 years’ time, I never would have believed you. I’ve learnt quite a bit during my time with the company, whether it’s been from courses and books to just plain old real life experience and […]
Pain and Gain…How the adidas Group leverages the power of CrossFit to be the best place to work
I truly believe that CrossFit, more than any other sport, fitness regime or exercise programme, can be a positive force in people’s lives. Why? Because I am not interested in the way you look. Nothing we do in training is motivated by aesthetics.
How the readiness to fail made me a top-influencer in the sneaker world
I consider myself blessed to be able to work for a brand that lives at the convergence of the 3 things I’ve been passionate about since childhood: basketball, sneakers and hip hop. That said, my life has been an extended crash-course in “failing forward”
The death of the office as we know it – vision of the future workplace
There’s been quite a lot of noise around the topic of the workplace of the future recently, especially as the pilot building for MyArena – our own future workplace concept – is about to open its doors to adidas Group employees for the very first time.
How I got from being an intern to being a trainee
Questions over questions: Should I do my Masters? Should I try to get a job? Should I go abroad? I think lots of young people can relate to my situation and were asking themselves what they should do after an internship at the adidas Group. For me, however, it was clear: I’d love to stay […]
Lessons of an athlete: how to perform at your best in the long run
I run. I run fast. As a US Olympian, I have competed in the 10,000m, marathon and 5,000m distances at three different Olympic Games. At 41, I still enjoy racing at a competitive level for the B.A.A. High Performance Team. I don’t like to take it slow. The same is true for many other people […]
Lessons from LEGO: Creating a consumer-centric company culture
When was the last time you purchased something, and could not wait to try it out, show it off to your friends, brag about it on social media or give it raving reviews? What exactly was it that made it so special?
The new generation of innovators – why adidas interns are not coffee fetchers
In the thick of final exams during the last semester of my undergraduate career in April, I happily upgraded from the campus life to the 3-Stripes life when I entered the adidas Village in Portland, OR – our US headquarters.
The lone wolf days are over – How we turn innovation into a team sport
Did you know that innovation is a skill, not just a talent! And just like any other skill, it can and should be developed. In the fast-paced and global work environment of today it is important to have an edge, a competitive advantage, and having innovation skill provides just that.
Ocean, Climate and Life – If you get the chance to shape the future, jump on it
I like planning. I really do. But sometimes you cannot plan it all, and life itself can at some point offer you moments that go well beyond your wildest dreams. I want to share a very special experience with you: What it feels like when the world is watching and our company showcases the future […]
From the office to the shop floor – What PR can learn from Retail
Are you an office worker? Do you work for a company that produces or sells products? If so, I recommend you arrange for a front-line experience in a store or on the production line – it’s amazing how it can change your entire perspective on things! I speak from experience as my colleagues and I […]