To become a better athlete, you have to constantly train and improve. The same applies when it comes to becoming a better leader: you need to constantly work on your skills and evolve.
Welcome to the adidas group blog
This blog's objective is to give you personal insights into our business in sports.
7 ways to become a better leader by walking the talk
How to innovate without breaking with tradition: the adidas Y-3 tennis collection
It’s here, it’s now. Roland Garros , The French Open in Paris is going to be alive with some great, sporting action from 19th May – 7th June, and we at adidas, can’t help but feel the excitement! I’m in the lucky position to be working as the Senior Director in the Tennis department
7 insights and takeaways from the Smart Fabrics & Wearable Tech conference
This past week, in San Francisco, I chaired the 11th Smart Fabrics and Wearable Tech conference. adidas sponsors this annual gathering of firms working in this dynamic of next generation wearables.
How to be better than yesterday and elite in all you do – in sports, business and at home
How to make a great career at your company – 7 tips from an adidas veteran
I’ve been with the adidas brand for over 26 years. During this time, I’ve held various roles across marketing, communication, product, design, samples and showrooms and currently corporate affairs. I’ve had 10 different titles across eight different departments and been led by eight different presidents at adidas America. I’ve seen the great highs and the […]
How Human-Centered Design helps to create the best experiences
What does “best” mean? Quoting our Global Brand Head, Eric Liedtke: “Best is what our consumers, athletes, teams, partners and media will say about us. Once people are saying that we are the best – market share leadership and profitability will follow.” – Strategic Business Plan presentation, Investor Day 2015
So corporate… NOT! – My first 100 days at the adidas Group
100 days in the new job – check! Let’s be honest: at this point I’m far from having fully grasped the big corporation that is the adidas Group. Having said this, it’s probably my unbiased view on things that is key to sharing interesting insights with you. What I liked the most and what was […]
A place for health AND fitness – the adidas Group’s GYM turned one
Everything we do is rooted in sports – 4 career insights from FIFA Worldcup Champion Per Mertesacker
He’s 1,98m tall and weighs slightly less than 90kg. It’s very clear you don’t want to be his opponent on the football pitch: FIFA Worldcup 2014 champion Per Mertesacker. All that aside, he’s a smart and funny guy. That’s why we wanted to ask him about some of his top career insights when he visited […]
Creating truly remarkable Social Media experiences to stand out from the crowd
Social media marketing has matured. … but, sorry to burst your bubble: posting messages wishing your fans “Happy [insert random, made up holiday here]!” no longer makes the cut for engaging your audience. Not that it ever really did… What our consumers are after are both lasting relationships and unique and remarkable brand experiences. For us […]
Life lessons from a basketball pro: how self-confidence and phone boxes can help you grow
Ambition – in my opinion – knows no boundaries. You can be ambitious in your job, in your sports club or at the kitchen table playing Trivial Pursuit against your grandma. I went a step further and challenged a basketball pro in a free-throw competition. Why? I love challenges and I’ve got nothing to lose.
9 ways of setting yourself up for Senior Management roles
Looking back at a my seven year career with the adidas Group I’ve worked as a Key Account Manager, Go-To-Market Manager and Brand Director for both Brand Reebok and adidas; taking me all over the world, from the Netherlands to Chile and Spain.