I am sure many of you would love to understand a bit more about how we check that our suppliers ensure fair labour practices, fair wages and safe working conditions in the factories where adidas Group products are manufactured.
Welcome to the adidas group blog
This blog's objective is to give you personal insights into our business in sports.
How we bring factory management and workers closer together
The toughest footrace on earth – My 250 Kilometer run through the Sahara desert
Running across salt pans, up desert mountains and through the occasional sandstorm. The Moroccan sun doesn’t allow for weakness. It demands everything from each of the runners from all over the world…including me.
How we shape a culture of fitness at the Reebok headquarter
How body language helps me to stay confident with 5 million people watching
The clown’s secret for captivating audiences: how I paid dearly for being let in on it
I’m in the sh*t! Approximately 50 eyeballs are directing piercing looks at me: some looks express pity, a few others feel more like rubberneck looks.
Uncontrol yourself – creating the climachill ad campaign
Every single day I get to come to the studio to create with some extremely talented people – and for the best sports brand in the world. It’s a dream job. “When you call someone and tell them you’re from adidas, nine times out of ten they will say “I love adidas and I would […]
Around the world with 50 superstars, a suitcase and Pharrell Williams
“Don’t decide your style based on my style or anyone else’s. What makes us all individuals is that we can all choose for ourselves,” – Pharrell Williams. These are the words behind Pharrell’s inspiring manifesto for his new collection #supercolor.
CREATING THE NEW – For the love of sports
Everything we do is rooted in sports and the launch of our new strategic business plan “creating the new” was the perfect proof of that. I happened to be part of the project team responsible for creating communication around ‘creating the new’, and it was pretty hectic.
How to unfold your strengths when the ride gets wild
Every leader should be able to answer the question what makes his team or company strong. In my case, the case of the adidas Group, there are many great answers to this question.
The worst business presentations I have ever seen and what I’ve learned from it
Our company culture at adidas is certainly rather extrovert. Whether you like it or not: it matters how convincing and inspirational you are. Most employees are keen on presenting their ideas and finding a followership for them – be it in daily meetings, at retailer events or on the big stage when the next product […]
10 things you need to know about the Functional Trainee Program 2015
Buzzing times at the adidas Group HQ as the application phase is in full swing and we are looking for energetic university graduates for our exciting Functional Trainee Program 2015 in: Product Marketing, Global Sales, Human Resources, Product Creation, Finance and Corporate Communication. Have you already applied or are you thinking about it? Let me […]
The boldest career move I’ve ever made
I want to share the key moments in my career that led me taking on my current position as Vice President of Retail in Latin America. What does it take to go from London and Herzogenaurach to Panama in the space of just a couple of years?