“This is absolutely fantastic” is all I could think when I attended the global press launch of The Project: IMMERSIVE FITNESS in London back in May. I was there with one of my colleagues because we brought our top media partners from Germany and because we needed an impression of what exactly we were supposed to bring to life a few months later in Germany. The answer: nothing less than the future of fitness.
At the adidas Group, we have a long history of engagement with critical stakeholders as well as collaboration with partners. Our shared goal is to improve our industry.
To better illustrate what this means, I would like today to tell you more about our partnership with the non-profit organization Fair Labor Association (FLA).
How do you feel when you wake up in the morning? A little lethargic…? Maybe your back needs some stretching…maybe you need a jolt to get the brain working. WELL, kids throughout the world are experiencing these same feelings, and BOKS is here to help. Keep reading to see how children around the globe have learned to wake up their bodies and brains.
Who would not love to design their clothes to their own taste? Telling everyone that you wear shoes you designed yourself, wouldn´t that be great? Now, by launching the #miZXFLUX app, adidas has taken this idea of sneaker customization to a new level. The app enables anyone to just take a picture of anything that inspires them and to apply it to their own pair of ZX Flux. To celebrate this innovative approach with its employees, adidas organized a special event at the headquarters in Herzogenaurach. I checked it out for you!
Welcome to part 2 of my “location inspiration” series, which is based on the idea that where we live or locations in general influence how we live and often shape our perspectives about the world and even inspire our work. This time we asked colleagues from Panama City and Carlsbad to share their insights. If you missed the 1st part featuring Portland and Herzogenaurach, click here!