It’s that time of the year again. Every March, the adidas Group announces its annual results to the public. I have been busy preparing for all the questions journalists will have for me this week.
Welcome to the adidas group blog
This blog's objective is to give you personal insights into our business in sports.
The 2014 Annual Report is out now – 7 things you always wanted to know about the adidas Group
Olympic athlete Jessica Ennis on how to boost your career in sports and business
Jessica Ennis, British track and field athlete and Olympic gold medalist, recently visited the adidas World of Sports. In our exclusive interview she shares insights regarding career, family, motivation and how to stay on track to pursue even her most ambitious goals.
We all love the oceans… up to 2048 – an unexpected lesson for life
“We all love the oceans” is the sentence that stuck in my mind during a recent presentation I attended at our headquarters in Germany. The event was part of the Speaker Series, inspirational talks which are regularly organised to stimulate employees, make us think outside the box, as well as be externally focused.
A digitised journey through our physical store: An award-winning cooperation
Since joining the adidas Group as a doctorate student in 2009, I’ve been working on a concept that brings a unique in-store brand experience: Uniting science and creativity to deliver an unforgettable multi-sensory retail experience to our consumers.
Exclusive experience: How we put consumers into Kanye’s shoes
Existing sneaker release methods in the US are time consuming, manual, and perceived to be unfair as they often favor bots and insiders. The adidas Confirmed app evolved from conversations between Originals Brand Marketing and our Digital Innovation team about creating a better way to launch marquee shoes to adidas’ most loyal consumers.
My first 30 days at the adidas Group – a cultural shock
At the entrance of the adidas World of Sports in Herzogenaurach, 30 days ago. Time to become a member of the adidas tribe. Even though I’ve worked for a couple of companies before, these are my first ‘real’ steps in corporate life.
7 tips to build a high-performance team
High-performing teams seem to generate their own energy and enable everyone on the team to unlock their full potential. A clear example that comes to my mind is the German national football team performing at the last World Cup. What does it take to get there? Team building takes time and teams often go through […]
Insights into adidas’ new brand communication initiative (Click-Tip)
It’s loud, it’s always live and it motivates the hell out of me. adidas’ new series of films that was launched today is designed to motivate and inspire athletes and sport enthusiasts to be the best they can be. Dear colleagues, as far as I’m concerned, you achieved your goals! I’m passionate about sports, but […]
Five tips for a better work-life integration
It’s already February, things have settled back into their everyday routine and I have already forgotten most of my New Year’s resolutions. I am quite sure many of you feel much the same way. I was so determined not to get too stressed anymore and to better prioritise things.
How we live diversity at the adidas World of Kids daycare centre
Diversity is firmly embedded in our corporate values. 50% of our employees are men and 50% are women. Worldwide, we have over 50,000 employees in around 160 countries. Our World of Kids daycare centre also includes 18 different nationalities originating from countries all over the world.
adidas Group ranked among most LGBT friendly companies in the US
This has been an exciting past couple of months for the LGBT resource group of the adidas head office in Portland. What started in July 2013 as a meeting with my HR colleagues at our favorite Thai place around the corner has resulted in some truly amazing accomplishments
Made in Myanmar?
This week, the adidas Group published its updated Global Factory List, a list of all factories which manufacture products for the adidas Group. The list, which mirrors the evolution of our supply chain, includes a country making its first appearance: Myanmar.